Adidas is bracing for a $1.3 billion loss in revenue and $535 million drop in profit in 2023 if efforts to sell off its inventory of Yeezy-branded sneakers fail.
Ye, formerly known as Kanye West, was once synonymous with Adidas. Now the German sneaker giant is dealing with the fallout of ending its partnership with the rapper and fashion designer last year after he made a series of anti-semitic remarks.
The biggest question facing the company is whether it can repurpose its Yeezy products or if it will be forced to write them off, putting a massive dent in revenue and profits. Regardless of the outcome, Adidas is expecting a challenging year ahead.
“The numbers speak for themselves. We are currently not performing the way we should”, said CEO Bjørn Gulden in a news release. “2023 will be a year of transition to set the base to again be a growing and profitable company."
He added that the company will focus on creating "brand heat" and improving its "product engine." "We need to put the pieces back together again, but I am convinced that over time we will make Adidas shine again. But we need some time," he said.
Shares were down around 9 percent in pre-trading on Friday after the announcement.
Salesforce saw shares rise in afterhours trading after reporting better-than-expected earnings and providing a favorable financial outlook.
U.S. markets ended mostly lower on the first day of March, on data indicating inflation is likely to stay high and Federal Reserve policymakers hinted support for more aggressive rate hikes. Cheddar News speaks with Sam Stovall, Chief Investment Strategist at CFRA who breaks down the market's action.
Nissan has issued a recall of more than 800,000 vehicles in the U.S. and Canada after engine issues were reported.
A report shows that a majority of young adults get their money advice on social media. Kendall Meade, financial planner at SoFi, joined Cheddar News to explain how to vet economic tips on social media.
Ryan Begin, Divert's CEO and co-founder, joined Cheddar News after the company recently received $1 billion infrastructure development agreement with Enbridge to support its efforts to protect the value of food.
John Peyton, CEO, of Dine Brands, parent company of IHOP and Applebee's, joined Cheddar News to discuss the company's latest earnings results and venture into fast casual with the acquisition of Fuzzy’s Taco Shop.
Mortgage demand reached its lowest level in about 30 years, as high borrowing costs kept potential buyers away.
Delta Air Lines pilots voted in favor of a new four-year contract that will grant them raises.
The DNA of four former presidents — and some sci-fi greats — is set to be blasted off into the cosmos as part of the ultimate memorial.
There were a record 2.6 million weddings in 2022, which is up from 1.9 million in 2021 and 1.3 million in 2020, according to a report from The Knot, a wedding planning agency.
