Women athletes made some strides in terms of pay equity after FIFA announced that this year's World Cup prize money will exceed $150 million — but it still lags far behind the men's tournament.
The raise marks a 300 percent increase from the previous tourney in 2019 when the winners took home just $30 million. It's also 10 times the amount paid out in 2015.
Still, the pay gap between men and women soccer players remains wide. In last year's men's World Cup in Qatar, the prize stood at $440 million. FIFA stated that it is aiming to have pay parity by 2027.
"FIFA is stepping up not just with words but with actions. Unfortunately this is not the case of everyone across the industry," said FIFA President Gianni Infantino, noting the continued discrepancy in payments from broadcasting and advertising partners, according to Barron's. "Offer us 20 percent less, or 50 percent less, but not 100 percent less. Women deserve much, much more than that, and we are here to fight for them and with them, but we need to fight together."
The announcement came just weeks after the U.S. Soccer Federation settled a lawsuit filed by the U.S. women's national team for $24 million on the basis of pay inequity. Last year the organization also established a collective bargaining process involving both the men's and women's national teams to pool and equally divide prize money.
These are the headlines you Need 2 Know for Friday, Feb. 8, 2019.
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Respawn Launches Free to Play Battle Royale Game
These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
