Social Media Carries Bud Light to Top Spot on Salesforce's List of Most Buzzy Super Bowl Ads
*By Chloe Aiello*
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico.
Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media.
"One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar. "Bud Light mirrored what was happening on the screen with what was happening on Twitter ー the same thing with Avocados from Mexico."
And for many brands, the hype has continued into the day after the Big Game, Begg said, with other brands chiming into the social conversation "to have a bit of fun with it."
Jeff Burnstein, President of the Association for Advancing Automation (A3), discusses humanoid robots, AI, smart manufacturing, and the future of U.S. industry.
Should kids be banned from social media? Nick Lichtenberg of Fortune breaks down the global push to restrict under-16 users and what it means for Big Tech.
Miso Robotics CEO Rich Hull discusses Flippy Fry Station, the future of AI-powered restaurant automation and how acquiring Zume's IP could reshape food robotics
After two years of AI-fueled spending, Wall Street is asking what's next. Gil Luria breaks down monetization, valuations, winners, losers, and AI's future.
