Even as businesses begin to open up again, the coronavirus pandemic is still fueling streaming viewership — and media companies see an opportunity to expand overseas.
Fox will launch Fox News International starting in Mexico on August 20, with plans to be in 20 countries by the end of 2020. ViacomCBS is planning streaming services in Australia and Latin America, among other countries, slated for next year. Disney will also launch an overseas version of their streaming content called Star.
Even streaming giant Netflix sees a chance to extend its reach, with its eyes set on Southeast Asia. The company told Reuters it will continue to expand its sub-$5 monthly mobile-only streaming plans there and increase local language content. It currently has more than a million subscribers in the region.
Streaming has been one of the only profitable segments of many media companies’ quarterly earnings during the pandemic with no signs of stopping. Video view times in July were up 28 percent year-over-year in the U.S., according to a new study from Adobe. The rate is about the same as it was this March, when the first stay-at-home orders were put in place.
The data falls in line with recent research from Conviva, which found that pandemic global viewership has only increased throughout the year. Domestically, streaming viewership now makes up 25 percent of total viewership in the U.S. compared to 19 percent last year, per Nielsen’s total audience report.
Some analysts point to a second wave of shutdowns to explain the consistently high viewership through the summer. Other analysts believe the return of live sports has drawn viewers back to their televisions. In either case, the pandemic has shown that consumers are willing to consider entertainment as part of their essential budgets, and media companies are hoping the global phenomenon is here to stay.
While it was a volatile week in tech as Meta experienced the biggest one-day drop in the history of the U.S. stock market, industry giant Amazon reported 40 percent growth — largely on the strength of the cloud. Dan Ives, managing director of equity research at Wedbush Securities, joined Cheddar News to break down how the e-commerce company stock managed to pop despite headwinds against its core retail business. "It's all about cloud because of sum of the parts, you could argue, amazon could be $3,500/$4,000 stock just based on cloud," he said. Ives also addressed the apparent the differing impact of Apple iOS changes on Facebook and Snapchat.
Following Ford's earnings miss, the stock price dropped despite a bullish outlook from the auto giant. Karl Brauer, an executive analyst with ISeeCars.com, joined Cheddar to break down why investors may not be sold on the carmaker because of the ongoing factor of supply constraints. "The product is not an issue. There's really good product coming from them, including the electric vehicle side, and the demand is not an issue. There's plenty of demand, but nobody really has a solid grasp on when we're going to get past the supply chain issue," said Brauer.
Image-sharing app Pinterest reported big beats on its Q4 earnings for the top and bottom lines. The social platform surprised investors after seeing a decline in users while earnings and revenue were much higher than expected.
The Labor Department's January jobs report showed 467,000 jobs were added, compared to the 150,000 that were projected, a sign that employment is continuign to return to pre-pandemic levels. Lindsey Piegza, chief economist at investment bank Stifel, joined Cheddar to break down the report, noting the big gains but adding a note of caution. "Remember, even with this morning's stellar report, we're still millions below that level that we had reached prior to the onset of COVID-19," she said." Yes, we are recapturing jobs. We still have further ground that needs to be made before we can talk about reaching that previous peak." Piegza also discussed the role of the Federal Reserve going forward as the employment figures turn more positive.
