Even as businesses begin to open up again, the coronavirus pandemic is still fueling streaming viewership — and media companies see an opportunity to expand overseas.
Fox will launch Fox News International starting in Mexico on August 20, with plans to be in 20 countries by the end of 2020. ViacomCBS is planning streaming services in Australia and Latin America, among other countries, slated for next year. Disney will also launch an overseas version of their streaming content called Star.
Even streaming giant Netflix sees a chance to extend its reach, with its eyes set on Southeast Asia. The company told Reuters it will continue to expand its sub-$5 monthly mobile-only streaming plans there and increase local language content. It currently has more than a million subscribers in the region.
Streaming has been one of the only profitable segments of many media companies’ quarterly earnings during the pandemic with no signs of stopping. Video view times in July were up 28 percent year-over-year in the U.S., according to a new study from Adobe. The rate is about the same as it was this March, when the first stay-at-home orders were put in place.
The data falls in line with recent research from Conviva, which found that pandemic global viewership has only increased throughout the year. Domestically, streaming viewership now makes up 25 percent of total viewership in the U.S. compared to 19 percent last year, per Nielsen’s total audience report.
Some analysts point to a second wave of shutdowns to explain the consistently high viewership through the summer. Other analysts believe the return of live sports has drawn viewers back to their televisions. In either case, the pandemic has shown that consumers are willing to consider entertainment as part of their essential budgets, and media companies are hoping the global phenomenon is here to stay.
Dr. Jarrad Aguirre, Co-Founder and CEO of Miga Health, joins Cheddar News' Closing Bell, where he says his company is looking to establish the future of heart health and points to how 80% of premature heart attacks and strokes are preventable.
DroneUp is partnering with Walmart in a program to expand its drone delivery service to reach 4 million households. CEO Tom Walker joined Cheddar News to discuss the state of drone delivery regulations and the acceptance of the service so far. "I think they're going into this, there was obviously, and appropriately, some concerns of noise and, and the drones flying over, and the safety, and would it become an annoyance. And then on the retail side, would the customers really adopt this and embrace it as a new method for delivery," he said. "So we've seen really significant and positive embrace of this new delivery model."
The average city in California has a 38% higher cost of living than the average American city, according to a cost of living index. For many, the general minimum wage of $15/hour just doesn't cut it. Anti-poverty activist Joe Sanberg wants to get the minimum wage changed to $18/hour. He joins Cheddar News to discuss the Living Wage Act of 2022.
Coming off of their face masks endeavor, Jill Zarin of "The Real Housewives of New York City," and her daughter Ally Shapiro, CMO of JIll & Ally, join Cheddar News to discuss their latest product: crystal manifestation candles. "We have tigers eye, we have amethyst, we have lapis, and alone those could be almost the price of the candle," said Zarin. "We were really able to do it in an affordable way, and if you don't know how to manifest or what that even means, we do it for you on the candle." Zarin also dished on the new season of "Real Housewives Ultimate Girls Trip."
