With Bike-Share Purchase, Lyft Aims to Be 'Amazon of Transportation'
*By Conor White*
Lyft's acquisition of bike-sharing company Motivate is the latest example of the Amazon-ization of the transportation industry, says Curbed senior reporter Patrick Sisson. And it might be just the beginning.
"When you see the rise of bike-share, dockless bike-shares, and the sort of frenzy over dockless electric scooters, people are really seeing transportation change," said Sisson. "I think Lyft really wants to be on top of this."
Motivate is the United States' largest bike-share operator, running Citi Bike in New York, Blue Bikes in Boston, Biketown in Portland, Ore., and others. While terms weren't disclosed, Lyft reportedly paid $250 million for the company.
The deal comes after rival Uber acquired electric bike-sharing start-up Jump for an estimated $200 million in April.
Both purchases are an indication that these companies want to capitalize on the growing market for short-distance travel. According to the [2017 National Household Travel Survey](https://nhts.ornl.gov/), 35% of trips Americans take are under two miles, and Sisson said Lyft wants to be the go-to for trips "anywhere, anytime."
"Lyft sees this as part of the future," he said, "to not just provide ride-hailing rides.
"They're trying to give you an option and make sure it's the only app you're looking for when you're trying to get around the city."
For the full segment, [click here.](https://cheddar.com/videos/lyft-enters-bike-sharing-lane)
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
Brigit Zimmerman, Chief Commercial Officer at Priceline breaks down what travelers can expect this holiday season, predictions for 2025 and best ways to save.
Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.
Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!
Hayley Berg, Lead Economist at Hopper breaks down her best tips for navigating holiday travel and how to score the hottest deals on Dec. 3 - Travel Deal Tuesday
MarketWatch's Hannah Erin Lang joins Cheddar to discuss how economists are viewing Trump's immigration policy and how it will affect the job market in America.