Why Taboola Isn't a Fan of Facebook's Instant Articles
The CEO of content discovery platform Taboola says his company will bring in over $1 billion in revenue this year.
And the platform, which reaches 1.4 billion people a month, will continue to grow despite services like Facebook’s native Instant Articles.
“Our growth is a good sign that we can replace every banner [ad] out there with a beautiful Taboola recommendation,” CEO and founder Adam Singolda told Cheddar Friday.
The reason Singolda isn’t sold on native publishing services like Instant Articles is because they essentially disrupt the consumer’s “direct relationship with the publisher or the site” and do not necessarily drive those consumers back to the original site.
“I see it as a marketing vehicle,” Singolda said.
Tellingly, several prominent publishers such as The New York Times and the Guardian have stopped using Instant Articles altogether.
Recently, Facebook also announced it will start deprioritizing news articles in users’ news feeds and focus instead on posts from family and friends.
For the full interview, [click here](https://cheddar.com/videos/taboola-solving-the-online-content-discovery-problem).
Founder, Chairman and Principal Analyst of Constellation Research Inc., Ray Wang, reveals how Tesla's Robotaxi is going to disrupt the transportation industry.
Have Taylor Swift fans dubbed Flava Flav as King of the Swifties? Plus, his new partnership with Old Spice and if he will ever go back to the Olympics. Watch!
Education Reporter for The Wall Street Journal, Doug Belkin, discusses his latest piece and delves into why incoming freshmen are preferring southern schools.
Founder & CEO of FLYR, Alex Mans, joins Cheddar to talk about the current state of the airline industry and how his company is updating technology in the sky.
Spirit Halloween CEO, Steve Silverstein, stops by Cheddar to talk SNL, this year's top costume ideas and why you should watch out for Spirit Christmas. Watch!
