Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
These are the headlines you Need 2 Know for Monday, June 10, 2019.
Nearly a decade since the Arab Spring uprisings, social media use in the region has declined dramatically.
Tally Save is designed to motivate users to save by letting them earn points they can redeem for gift cards to 50 of the largest U.S. retailers including Amazon, Whole Foods, Target and Starbucks as well as services like Uber or Airbnb.
The largest financial hub in the world with 20 million consumers, New York is an integral part of achieving mainstream and institutional adoption.
Facebook is expected to report first-quarter earnings and revenue in extended trading on Wednesday, and investors will be watching for clues on how the social network plans to monetize its key Stories feature.
Samsung will not debut its Galaxy Fold smartphone in the U.S. on Friday, as originally planned. “You can’t make a second impression,” a tech reviewer tells Cheddar.
T-Mobile’s new bank account might not pose a competitive threat to the biggest U.S. banks, but it’s a strong competitor to the many startups vying to shape how people save and manage their money.
Pinterest made its market debut Thursday morning trading shares on the New York Stock Exchange at $23.75, nearly 25 percent higher than its initial public offering price.
Facebook announced on Wednesday a comprehensive ban on white nationalism and white separatism, two ideologies that the company previously viewed as different from white supremacy, which the social network blocked in 2018.
With just nine months until California implements the strictest data privacy law in the nation, the vast majority of businesses operating in the state are not compliance ready, a new report found.
