Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
These are the headlines you Need 2 Know for Tuesday, June 18, 2019.
Sotheby's, one of the world's oldest auction houses, is being acquired by Patrick Drahi, the founder and controlling shareholder of European telecom giant Altice, in a $3.7 billion deal, the company announced Monday.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
A Toronto-based investment fund manager called 3iQ is working to overturn the rejection of its proposed Bitcoin Fund by the Ontario Securities Commission, saying that it is withholding opportunities from Canadian investors and holding back advancements in fintech. FredPye, President and CEO of 3iQ joined Cheddar to discuss the battle.
During its Elevate conference this week Uber sought to sell its vision for aerial logistics. Cheddar's Hope King was there.
These are the headlines you Need 2 Know for Thursday, June 13, 2019.
As scrutiny into the practices of large tech firms increases, the House Judiciary Antitrust Subcommittee on Tuesday held a hearing on the impact platforms like Google and Facebook have on the media.
These are the headlines you Need 2 Know for Wednesday, June 12, 2019.
Attorneys general from states across the country filed a federal lawsuit on Tuesday against the pending merger between T-Mobile and Sprint.
Uber is holding its third annual Elevate Summit this week in Washington D.C. to show off its progress so far in bringing its vast logistics and ride-hailing network to the skies'.
