Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
These are the headlines you Need 2 Know for Friday, June 21, 2019.
House Majority Whip Jim Clyburn focused on his district and uplifting rural communities with a plan to build up broadband infrastructure
*From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
That next step for meat alternatives will apparently include fish as companies like Wild Type, BlueNalu, and Finless Foods wager that, in the age of plant-based burgers, there’s room for seafood grown in the lab.
Cheddar breaks down the features of Wix.com and how to build your own website.
Sen. Josh Hawley’s bill to hold major tech companies responsible for content published on their platforms is finding no love. The legislation, which is aimed to punishing tech companies for their supposed censorship of conservative voices, is being criticized by free speech advocates for potentially increasing censorship and by politicians from both sides of the aisle who view the bill as gross example of government overreach.
These are the headlines you Need 2 Know for Thursday, June 20, 2019.
Slack made its market debut Thursday with shares trading at $38.50, way up from the $26 a piece reference price set by the New York Stock Exchange. The opening price gives the workplace message platform a valuation of over $23 billion.
These are the headlines you Need 2 Know for Wednesday, June 19, 2019.
Facebook announced a new financial system that will be based on a digital token called Libra managed by an independent non-profit consortium, which is currently comprised of companies like Uber, Spotify, Visa, and MasterCard.
