Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
According to marketing agency Merkle, Google accounted for 91% of U.S. site visits produced by mobile searches. Lorraine Lilley, owner of Let’s Start Design, shares how to get your business found online, and other essential pages to include on your site.
These are the headlines you Need 2 Know for Thursday, June 27, 2019.
Israel-based Check Point is sounding the alarm bell for the video game industry about improving user protections after gaming giant EA recently addressed a flaw that left 300 million gamers vulnerable to hackers.
Cambium Networks, a company that builds wireless broadband networks for companies, governments, and other internet service providers, plans to focus on its customers and will "let the markets play out long term."
These are the headlines you Need 2 Know for Wednesday, June 29, 2019.
A lawsuit brought by pilots against Boeing alleges the beleaguered aerospace manufacturer covered up the design flaws of the 737 Max jet at the center center of the deadly crashes of Ethiopian Airlines Flight 302 and Lion Air Flight 610
The sophisticated rocket sent a payload that included 24 satellites, a new, solar-powered space sail, and the ashes of 152 people, into space with its side boosters successfully returning to Earth unscathed.
Senators Mark Warner and Josh Hawley introduced the "Designing Accounting Safeguards to Help Broaden Oversight and Regulations on Data Act," or the Dashboard Act on Monday.
Green Growth Brands has added another retail veteran to its team. A former executive at Victoria’s Secret, Tommy Hilfiger, and Calvin Klein, Jann Parish joins the CBD-infused beauty and skincare company as chief marketing officer, as it seeks to tap into the cultural movement surrounding cannabis and hemp.
These are the headlines you Need 2 Know for Monday, June 24, 2019.
