Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The Cupertino-based tech giant may go with a major overhaul of the next iPhone with new camera tech and faster processors, but no 5G, according to a report.
These are the headlines you Need 2 Know for Thursday, Aug. 22, 2019.
TuSimple, the autonomous truck startup, isn't aiming to replace human drivers after partnering with UPS and the U.S. Postal Service, according to chief product officer Chuck Price. Instead, it hopes to help cover a nationwide driver shortage.
Nearly a thousand Twitter accounts were blocked and several Facebook pages taken down on Monday in a coordinated effort by the social media platforms to curb misinformation campaigns spread by the Chinese government against protesters in Hong Kong.
Startup Kino Institute will be providing the tech for Steven Spielberg's upcoming interactive horror project.
Conversational artificial intelligence company Uniphore has big plans to disrupt call centers by further deploying AI technology into the customer support sector.
Outlier is a new for-profit venture from Aaron Rasmussen that aims to replace universities' introductory-level courses with highly-produced educational online content.
In Srinagar, the capital city of Jammu and Kashmir, over one million people woke up last week to a complete telecommunications blackout. The blackout was mandated by the Indian government, which just hours later would unilaterally strip the disputed territory of its autonomy status.
The Utah-based virtual reality startup expanding its "add-on" for retail centers in a bid to draw shoppers back to malls and into the worlds of Hollywood's most popular franchises through its virtual reality experiences.
While the combined media giants will be able to produce more content, the jury is still out on whether or not ViacomCBS will be able to compete with other streaming behemoths.
