Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The U.S. semiconductor and telecom giant revealed it's acquiring the remaining portion of RF360, its joint venture with Japanese electronics giant TDK corporation, expecting the deal to aid in the development of efficient 5G devices.
JPMorgan Chase and Wells Fargo have invested in Greenlight, the teen-focused digital banking company that provides parent-managed debit cards for kids, the startup said Monday.
The fintech startup has bought the naming rights to the future home the LA teams, which it will dub SoFi Stadium.
The détente emerged Wednesday after China approved tariff exemptions for a number of U.S. imports and President Trump announced that the U.S. will postpone its forthcoming tariff hikes.
According to the Small Business Administration, there are 30.2 million small businesses in the U.S. Stephanie M. Casey, CEO of Lovage, Inc., shares tips to help your website catch and keep the attention of your customers.
Assembly Bill 5, which the state Senate approved on Tuesday, would require employers to treat independent contractors — like Lyft and Uber drivers — as regular employees.
At the Apple Special Event from the Steve Jobs Theater in Cupertino, California, the hardware giant revealed big updates to its iPhones, iPads, and Apple Watches, but also delivered news on services like Apple+ and Apple Arcade.
Fact or Fiction: It’s never been harder to reach today’s Millennials and Gen Z consumers. Brian Fanzo, founder of iSocialFanz, joins Cheddar to break down this myth and help entrepreneurs grow their business.
Elliott Management Corporation, an activist investment firm, called for major changes at AT&T on Monday and unveiled a plan that it says could boost the telecommunication company's stock by 65 percent in the coming years.
Stripe, which has become the highest valued private fintech company at $22.5 billion by giving merchants a way to accept digital payments, launched Stripe Capital on Thursday.
