Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Cerebral, a startup hoping to close a healthcare gap by providing online consultations and prescriptions for mental health issues, is betting users are open to ordering medicine for anxiety, depression and insomnia through the mail.
In bringing esports to the big screen, IMAX President Megan Colligan said the company is trying to find new ways to make the most of movie theaters at times when ticket sales generally lag.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Ongoing tensions between the U.S. and Iran this week have reignited the debate about whether or not bitcoin works as a safe haven asset in times of heightened geopolitical uncertainty.
From CES, Reddit's Jen Wong discussed the unique interactions that the Reddit platform embodies for its users — and for potential advertisers.
Here are the headlines you Need 2 know for Friday, January 10, 2020
Annie Jean-Baptiste, Google’s head of product inclusion, spoke to Cheddar from the Consumer Electronics Show about the company’s “Inclusion Champions” group. “That's 2,000 Googlers globally who have been working and have volunteered to help us 'dogfood' or test our products before they launch."
A rally in big technology companies including Apple sent major U.S. stock indexes to more record highs on Wall Street Thursday.
Quibi’s Chief Product Officer Tom Conrad is confident that the new platform’s content will stand out among its peers with unique offerings.
Deborah Wahl told Cheddar from the floor of CES that the feeling inside the storied automaker was akin to a "war effort," with different parts of the company all marching together toward the same electric, autonomous future.
