Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Microsoft looks to be a leader in environmental sustainability with its new plan to reduce its waste. Lucas Joppa, chief environmental officer at Microsoft, talks about the company's 2030 goal year to achieve zero waste output.
Apple has again split its stock, giving shareholders 4 in 1. Phil Mackintosh, Nasdaq's chief economist, assesses the move and says more companies should adopt the model.
Microsoft looks to acquire TikTok after President Trump said the social media site would be banned. Now, the ban is on hold for at least 45 days.
European Union regulators have opened an in-depth investigation into U.S. tech giant Google’s plan to buy fitness tracking device maker Fitbit.
EVGO closes a deal with GM to open more electric car charging stations across the U.S. The deal comes as GM looks to expand its fleet of electric cars over the next few years.
Stocks started August with more gains, and a worldwide rally on Monday sent Wall Street back to where it was just a couple days after it set its record earlier this year.
While retailers struggle and even close up shop amid the coronavirus pandemic, MikMak's presence in the e-commerce marketplace has allowed businesses to flourish.
CEO of DroppTV, Gurps Rai, and rapper Kid Daytona talked to Cheddar about the e-commerce revenue generation for musicians the platform provides.
Garret Reisman talks difficulty of returning to Earth from space as Nasa and SpaceX prepare for a return mission.
While the U.S. economy shrank at an annualized rate of 32.9 percent during the second quarter, the downturn didn't seem to affect Facebook at all.
