Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
New York City's MTA is reaching out to Apple in hopes that a new facial recognition update can be released as the agency encourages riders to keep masks on while riding public transportation. The ask comes as ridership on buses and subways in the city ticks up .
Tony Petitti is leaving Major League Baseball after 12 years to become president of sports and entertainment for the video game and esports company Activision Blizzard Inc.
TikTok's global chief information and security officer, Roland Cloutier, dismisses claims that the app is a security threat and provides user information to China.
Wall Street’s big rally let off the accelerator on Friday, despite a better-than-expected report on the U.S. job market, amid worries about worsening U.S.-China tensions and whether Washington can deliver more aid for the economy.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
A comment thread under Roku’s ‘Issues & Questions’ section on its site features 28 pages of disgruntled Roku customers.
General Motors' Cadillac brand is the latest to roll out an electric vehicle with the promise of taking sales from market leader Tesla.
Nikola's earnings are down following the company's first earnings report. Founder, Trevor Milton, says the young electric truck company actually exceeded expectations.
New data from online video analytics company Conviva showed overall streaming and connected device viewership was up 63 percent globally during the second quarter of 2020 compared to the same time last year.
Verizon Media launches 'Yahoo Life,' a website dedicated to provided well-being services. CEO Guru Gowrappan talked to Cheddar about helping provide support for Verizon's employees and customers along with society at large.
