Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
David Quinalty of Waymo spoke to Cheddar about the company's hopes that the Biden Administration will continue the bipartisan work with the DOT in promoting autonomous driving technology.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Playtika CFO Craig Abrahams joined Cheddar to discuss the mobile gaming company's public debut on the Nasdaq, likely a start to a steady flow of game devs going public in 2021.
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Adam Kovacevich, head of North America and Asia Pacific government relations at Lime, spoke to Cheddar about the e-scooter company's chances of operating in the Big Apple.
Tracy Sun, Poshmark co-founder and senior vice president of new markets, spoke to Cheddar about the online clothing reseller's successful public debut.
Jeff Bezos' Blue Origin company has launched a new capsule into space to test all the astronaut perks before people strap in.
Toyota will pay $180 million to settle U.S. government allegations that it failed to report pollution control system defects in its vehicles for a decade.
Airbnb says it will be blocking and canceling reservations in the Washington, D.C. area during the week of the presidential inauguration.
The five-watt speaker delivers dynamic sound quality, enhanced by the bass and subwoofers, for an impressive listening experience.
