Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
General Motors is recalling all Chevrolet Bolt electric vehicles sold worldwide to fix a battery problem that could cause fires.
The Taliban's return to power in Afghanistan as the U.S. withdraws is presenting new issues and challenges for social media platforms like Facebook and YouTube.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Facebook is trying to pull in workplace users with a new virtual-reality app called Horizon Workrooms.
The names, Social Security numbers and information from driver’s licenses or other identification of just over 40 million people who applied for T-Mobile credit were exposed in a recent data breach, the company said Wednesday.
T-Mobile says it is investigating a leak of its data after someone took to an online forum offering to sell the personal information of cellphone users.
The U.S. government has opened a formal investigation into Tesla’s Autopilot partially automated driving system after a series of collisions with parked emergency vehicles.
Collapse of Afghanistan, Future of Fast Food & Britney Gets a Win
Northrop Grumman is making another supply run to the International Space Station. The speedy, special delivery includes pizza for the seven residents on board.
Cheddar's Michelle Castillo talks to musicians thriving on TikTok as live music still struggles amid the pandemic.
