Why Nike is Sweetening its Deal with University of Oregon

The University of Oregon's deal with Nike could become even sweeter. The program could reportedly get more than $88 Million in cash, apparel, and shoes over an 11-year contract. StockX CEO Josh Luber explains what this means for the athletic retailer, and college athletics. Luber says this potential deal between University of Oregon and Nike is not that major in the bigger picture of college athletics. But when looking at the downstream impact on retail, it means Nike will continue to make interesting gear that gets sold at both the retail and resale level. Luber also shares the hottest sneakers on the resale market this week. The Yeezy 350 Boost Beluga 2.0 dropped on November 25, and now the sneakers are reselling at nearly double its retail price. Compared to other Yeezy's, this product has more supply.

More In Business

Work Friends Can Be Hard to Find: How to Combat Loneliness at Work

The surgeon general has said there's a loneliness epidemic in America. For many people, that includes a lack of friendships at work. But there's hope!

U.S. Housing Slump Deepened This Spring

The housing market shows few signs of busting out of its three-year funk after a disappointing spring season and amid a gloomy outlook for the summer and f

Paramount and Skydance Merge Forming $28 Billion Combined Company

The entertainment giant Paramount will merge with Skydance, closing out a decades-long run by the Redstone family in Hollywood and injecting cash.

Documenting the History of Amex as an In-House Historian

For 30 years Ira Galtman’s job has been to document how American Express went from an express stagecoach company in New York in 1850, to what it is today.

Air Travel is Getting Worse, Passenger Surveys tell U.S. Government

Air travel got more miserable last year, if the number of consumer complaints filed with the U.S. government is any measure.

Wall Street Up On Jobs Report Rate-Cut Hopes

U.S. ticked toward more records Friday after a highly anticipated report on the job market bolstered Wall Street’s hopes for interest rate cuts.

Are We on the Verge of a Car-Battery Revolution?

New tech—from Toyota, Nissan and others—could replace lithium-ion in EVs, ushering in an era of safe, fast-charging batteries and 700-mile ranges.

Big Business This Week: Engagements, Reunions, and Hot Dogs

The future of Paramount, Boeing, and the cost of independence.

Grill Green: How To Throw An Eco-Friendly BBQ This July 4th

The Good Charcoal Company offers eco-friendly, chemical-free charcoal sourced from Namibian acacia wood, promoting sustainable grilling practices nationwide.

Sticky Inflation Could Make an Unwelcome Summer Comeback

After a few months of positive data, the Fed chair says he’s in no rush to cut rates – and this analyst says inflation could stick around for the near future.

Load More