Why Culture Eats Strategy for Lunch

Should you take your dream job even if you know the company's culture isn't a good fit for you? Carrie Kerpen, CEO of Likeable Media and Author of "Work It" joins Your Cheddar to answer that exact question. There is power in saying "no." Kerpen says that culture eats strategy for lunch. You need to assess the offer in front of you and really envision the worst-case scenario and the best-case scenario. If the culture isn't going to help you succeed then you need to walk away. Plus, do you know what your online image is? Kerpen says you need to hack your highlight reel! Ask a total stranger to essentially Google you and report back with three words that they think best describe you. If those words align with the perception you're aiming for then great. If not, you can start switching up your online footprint.

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