First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Ukraine President Volodymyr Zelenskyy addresses the U.S. Congress today, enough of changing our clocks for Daylight Savings, and the Eiffel Tower gets a few feet taller. Here is all the news you Need2Know for Wednesday, March 16, 2022.
Food technology startup Tender Food raised $12 million in a seed round led by Chris Sacca's Lowercarbon Capital. Tender says it specializes in creating alternative meats with an authentic texture and is on a mission to make alternative meats so delicious, nutritious, and affordable, that eating meat from animals will no longer make sense. Christophe Chantre, co-founder & CEO of Tender Food, joins Cheddar News' Closing Bell to discuss.
With the number of Ukrainians being displaced due to the Russian invasion surging, two students from Harvard took it on themselves to develop a website to help connect potential hosts with refugees seeking housing. The co-founder of the website Ukraine Takes Shelter, Marco Burstein, joined Cheddar news to discuss working together with fellow freshman Avi Schiffmann to streamline the effort to aid Ukrainian refugees. "We basically worked for three days straight developing the website, and since then the response has been pretty incredible," Burstein said.
Over three weeks ago, WNBA player Brittney Griner was arrested in Russia on drug charges. According to reports, the Star arrived at an airport near Moscow where authorities found Vape cartridges and hashish oil in her luggage. Grindr faces serious charges that could carry a possible sentence of 5-10 years in a Russian prison. Experts warn that Griner's arrest could be used as a bargaining chip. Partner at Stroock & Stroock & Lavan, Thomas Firestone, joined Cheddar to discuss more.
Image-sharing social media platform Pinterest is marking Women's History Month through its Pinterest Elevates program, designed to help grow 10 underrepresented businesses with monetary and strategic support. Alise Marshall, senior global lead for public affairs at Pinterest, joined Cheddar News to explain how the program is helping to uplift women and women of color with businesses of their own. “This was in response to issues that we saw happening in the community, and ways that we thought that we were uniquely positioned to respond," she said.
A new report from the Motion Picture Association highlights how the popularity of streaming services has helped the film industry recover from the pandemic. Matthew Belloni, the host of "The Town" podcast and founding partner of Puck News, joined Cheddar News to discuss the impact of streaming on Hollywood. "For all but the largest tent-pole style blockbuster movies, the future probably is streaming," he said.
In the new comedic film "Linoleum," an Ohio family faces the adventure of a lifetime after a mysterious satellite lands in their yard. The suburban dad, played by comic Jim Gaffigan, takes the opportunity to fulfill his childhood dream of becoming an astronaut by re-building the machine as his very own rocket ship. Gaffigan and co-star Rhea Seehorn joined Cheddar News senior reporter Michelle Castillo at South by Southwest 2022, to chat about the science fiction roles, with the actors noting that they didn't quite understand the jargon. "Jim and I had some late night googling sessions of what we were saying in the, in the scenes, but it was fun," Seehorn said.
The pandemic has turned the world of dating upside down. So what's making daters smile, and what are they looking for in a partner? Cheddar breaks down the findings from eharmony's 2022 Happiness Index study that break down the current state of dating.
Anna Sorokin, the convicted swindler who claimed to be a German heiress to finance a posh lifestyle in New York, is making a new bid to fight deportation, a lawyer said Tuesday.
