First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Ben Strauss, sports and media reporter at the Washington Post, joins Cheddar News to recap round two of the NCAA Men's Tournament and what we can expect heading into the Sweet 16.
Actors Courtney B. Vance and Tosin Cole joined Cheddar News’ senior reporter Michelle Castillo at South by Southwest to talk about their new series “61st Street” on AMC. The show takes a look at the harshness of Chicago’s criminal justice system. When asked what he hopes the audience takes away from this show, Tosin Cole said, "Just some empathy and just showing a different perspective."
A recent survey from employment website Indeed and career growth platform Luminary found that at least half of women are considering a change to their careers over issues of unequal compensation and upward mobility as compared to men. Cate Luzio founder and CEO of Luminary, and Abbey Carlton, Indeed's global head of social impact, joined Cheddar News to talk about the study and working for women to push more self-advocacy. "I think the silver lining here is that women are in a moment where they can renegotiate the terms of work. And we're seeing that in this survey, women are thinking about what is my next step and what do I need in that next step. And compensation is right at the top of the list there,” said Carlton.
A new coalition called "Organizations For Pay Equity Now", or "OPEN" imperative, has launched with the goal of eliminating the gender pay gap among pre-IPO startups by 2027. More than 200 founders, CEOs and investors have already joined the coalition -- and it's only expected to grow. Emily Sweet, Lead of the OPEN imperative, joined Cheddar's Opening Bell to discuss the new coalition and how it plans to achieve these ambitious goals.
Netflix launching a test to let primary account holders pay an extra fee for users outside their households. This comes as the streaming giant grapples with illicit password-sharing with over 30 percent of all Netflix users sharing their password with at least one person, according to research firm Magid.
Pedro Palandrani, Director of Research at GlobalX joined Cheddar's Opening Bell to discuss.
Ukraine's Mariupol refuses to surrender to Russian forces, Supreme Court Justice Clarence Thomas was hospitalized, and a cyclist took on the Freedom Convoy in DC. Here is all the news you Need2KNow for Monday, March 21, 2022.
Neonvest is a platform connecting startups and entrepreneurs with experts in the VC space. The startup says it's in the process of raising a seed round of approximately $2.5 million from a mix of angel and institutional investors. Aakash Shah, co-founder of NeonVest, joins Cheddar News' Closing Bell to discuss.
