First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Emmanuel Acho joined Cheddar News to talk about his new book "Illogical: Saying Yes to a Life Without Limits." The former NFL player, current broadcaster, and host is on a mission to help people see beyond the goals that they have set for themselves. “People say 'what is being illogical?'" he said. "To me, it's believing it is so even when it's not so — so that it can be so."
Dr. Alan Kaplin, Chief Scientific Officer of MyMD, joins Cheddar Innovates to discuss how the MYMD-1 is on track to be the first FDA-approved drug to treat aging and age-related diseases.
Nouveau Monde Graphite says it wants to power the sustainable energy revolution. The Canadian company is developing carbon-neutral battery materials to serve the growing EV and cleantech markets and is doing so via a mining and manufacturing operation in Quebec. Eric Desaulniers, founder, president & CEO of Nouveau Monde Graphite, joins Cheddar News' Closing Bell to discuss.
John Logan, Director of Labor and Employment Studies at San Francisco State University, joined Cheddar News to discuss the growing unionization push by employees at Starbucks and Amazon, and the wider implications of employee organization at these big companies.
Is the housing boom coming to an end? New home sales in February fell for a second straight month as mortgage rates and house prices rise. This comes as the Fed prepares to hike interest rates more aggressively to fight inflation, potentially kicking off a cooldown in the real estate market. Mark Fleming, Chief Economist of First American, explains why new home sales isn't the full picture.
With ongoing supply chain issues and war in Ukraine, inflation is likely here to stay. This is the first time many younger people will experience consistent inflation as working adults, so this video breaks it down using candy (for fun!).
Alicia Garza joined Cheddar News to talk about the Black Futures Lab where serves as founder and principal. The non-profit organization seeks to develop grassroots power in the Black community with projects like the Black Census, which takes into account the granular experiences of the demographic. "What we know about Black folks and the reason that we decided to focus on black communities again, it's because we're being left out and left behind their stories being told about us without our input and without our shaping," she said. "If we want a robust democracy in this country, we have to change that equation." Garza also touched on issues around voter suppression and the midterm elections.
The U.S. officially accuse Russia of war crimes, the U.N. wants everyone to get warnings about natural disasters, and Rickrolled...again. Here is all the news you Need2Know for Thursday, March 24, 2022.
