First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
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Marjorie Margolies, an Emmy-winning journalist and former Congressperson, was on assignment as a reporter in South Korea in 1970 when she adopted 7-year-old Lee Heh. She was the first American ever to adopt a child from another country while unmarried. Cheddar News sat down with Margolies, and her son Vu Pham, as she recounted her story.
A recent survey from tech giant HP shows that while women are very interested in advancing their careers, men are still promoted at a much higher rate. Managing Director of North America at HP Stephanie Dismore joined Cheddar News to discuss the data and how changes brought on by the pandemic helped — and hurt — women in the workforce. "This whole idea of hybrid working is a challenge, but it's also an opportunity. And ideally what it can do for women is provide extreme flexibility, and it gives them an opportunity to really be very vocal about what they need and how they can contribute the best in the environment that they're in," she said. "However, at the same time, while women are applying and wanting to advance their careers. COVID actually had the reverse effect. And if you look at other studies, one in four women actually took a step back from their careers or exited the workforce altogether."
Marshall Mayer, the co-founder of the Let's Buy an Island crowdsourcing campaign, joined Cheddar News to discuss purchasing of the Coffee Caye Island off the coast of Belize, building it into its own micronation, and what challenges he's faced in this process. "First of all we recognize where we are. We know we're in Belize, we're not, you know, we have no ambitions beyond the fun of this project," he said. "When it comes to actually creating this sort of thing, most of the people that started this project myself included are dedicated world travelers. We love going to sort of the unique and strange around the world and getting to know interesting cultures and interesting areas."
The hit show 'Snowfall' about the cocaine epidemic in 1980s Los Angeles returned for a fifth season in February, and Angela Lewis, who plays Aunt Louie on the show, joined Cheddar News to talk about the love that she has received for her role and her approach towards it. "I think the biggest thing that I do is I have to be confident," she said. "You cannot play a character like Louie without — you can't play her shrinking away from anything. You can't play her being insecure about whatever it is you might be insecure about." Lewis also touched on her advocacy for Black maternal health that had been sparked by her own pregnancy.
