The weather is breaking in parts of the U.S., and people are anxious to get outside and meet up. White Claw Hard Seltzer is hoping to capitalize as friends begin to mingle after a year of pandemic lockdowns.
The boozy beverage brand is introducing White Claw Surge, available in blood orange and cranberry flavors, which takes summer sipping to a new level with its 8 percent alcohol content, a 3 percent jump from existing products. John Shea, chief marketing officer at White Claw Hard Seltzer, said the brand was inspired by its consumer base to create the new line of beverages.
"We've got the biggest fanbase, extremely passionate. We don't have to look too far when we're looking for new inspiration on new products," Shea told Cheddar. "They're vocal about it and we've got kind of built-in consumer research just by following social media, so that's where we take our lead."
The brand is also rolling out a line of alcoholic iced teas that will be available in lemon, raspberry, peach, and mango. Those teas, however, will retain the typical 5 percent alcohol content.
With demand for hard seltzer on the rise in the U.S. Shea said the company has already taken steps to make sure there is enough product heading to store shelves by building two "breweries." He said the factories will help the brand remain the leader in the hard seltzer category.
"There's been a big wave into the hard seltzer market. Last year at this time we had about six competitors. Now there's about 170. White Claw's bigger than all of them combined. So our fans have really gotten behind the product and are looking for new innovation, and that's what we're bringing to them," he said.
Shea said the company plans to maintain its position at the top of the hard seltzer category by continuing to listen to its consumers and elevating its offerings with quality products.
"It really starts with the liquid, an amazing, refreshing liquid, and then for White Claw, it's just about pure uncomplicated fun. It's a simple product, light flavors, really refreshing," he noted.
Netflix is set to report its Q4 earnings after the bell on Thursday. Wall Street is bullish on the streaming giant, estimating it will report its highest total of new subscribers for any quarter in 2021. But the company also faced major hurdles last year, from slowing revenue growth to rising streaming competition to increasing production costs. Chris Legg, senior managing director at Progress Partners, gives a preview.
PepsiCo and Beyond Meat are partnering together to launch a plant-based jerky. This is the first in a series of plant-based foods the pair will roll out together.
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From delays in delivery during the pandemic to a not-so-positive cameo to "And Just Like That" on HBO Max, Peloton may be spinning its way out of the spotlight. The at-home fitness company stock plummeted following insiders selling $500 million worth of its stock leading up to the sharp decline. Andrew Boone, director and equity research analyst at JMP Securities, talked to Cheddar about why he isn't feeling too concerned about the sell-off, calling Peloton a "best in class product."
After announcing a subscription price increase, Netflix will be releasing its Q4 earnings later on Thursday. Tuna Amobi, director and senior equity analyst at CFRA Research, spoke with Cheddar's Baker Machado to discuss what investors can look forward to from the streaming giant. “It’s really a very, very watershed, I might add, report for Netflix, ”Amobi said about the much-anticipated announcement.
