What Kathy Ireland Says Brands Are Getting Wrong About Millennials
Charlotte-based marketing and branding company Level Brands just went public on the NYSE Friday, then closed Monday at $5.41, below its opening price of $6. In the Regulation A+ IPO, Level Brands raised nearly $12 million. Kathy Ireland, Chief Brand Strategist and Chairman Emeritus at the company, says Level Brands is using the funding for brand development and expansion for companies it believes in.
Ireland says brands that struggle to reach millennials don't listen. Today, millennials are demanding transparency. As a result, the most transparent brands are the most successful according to Ireland.
In September, Level Brands licensed kathy ireland® Health & Wellness. Other Level Brand business units include Beauty & Pin-Ups, Ireland Men One, and Encore Endeavor One. Ireland says she's encouraged by the initial days of trading on the NYSE. Bringing democracy from Wall Street to main street was important to Level Brands in this IPO, says Ireland.
With smart cameras playing a major role in the Nancy Guthrie case, Ring founder Jamie Siminoff addresses data security and privacy after that Super Bowl ad.
Rich Hill of Principal Asset Management breaks down where real estate capital is flowing, what’s driving returns, and how 2026 could reshape the market.
From surprise celebrity overload to fewer influencers, USA Today's Ralphie Aversa breaks down the biggest Super Bowl 60 ads and why AI quietly stole the show.
