Waze Partners with Lionsgate To Bring Liam Neeson Experience to Users
Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
A happy ending for a deer trapped in barbed wire for two days as the rescue played out on video caught on body cam footage from deputies at the Columbia County Sheriff's office in Wisconsin.
Walmart says it is working closely with investigators to try to determine why a shooter opened fire at one of its stores in Ohio and wounded four people before killing himself.
Starting on April 28 in Houston and concluding in Santa Clara, California, on July 17, the Rolling Stones will make their way across the U.S. and Canada.
Despite inflation and memories of past holiday travel meltdowns, millions of people are expected to hit airports and highways in record numbers over the Thanksgiving break.
