Warner Bros. will break up their cable and streaming businesses
By Lauren Forristal, TechCrunch
A studio desk. (Warner Bros. Discovery)
As cable television continues to experience stagnation, with the trend of cord-cutting growing stronger each year, Warner Bros. Discovery (WBD) is adapting to the evolving media landscape by separating its streaming and cable operations. This landmark decision aims to maximize the potential of both businesses, according to WBD.
The company announced Monday its plan to split into two publicly traded entities: The Streaming & Studios division, which will include Warner Bros. Television, Motion Picture Group, DC Studios, HBO, and HBO Max; and Global Networks, featuring CNN, TNT Sports in the U.S., Discovery, and Bleacher Report.
Notably, Discovery+ will not be included in the Streaming segment, indicating that WBD may not prioritize it as much as HBO Max.
Recently, HBO Max reverted to its original branding, emphasizing the company’s commitment to premium content, in contrast to Discovery titles, which have underperformed, leading to several removals.
This decision reflects a broader trend among media companies, such as Comcast’s spinoff of NBCUniversal’s cable channels last year.
Lukas Alpert of MarketWatch explores how networks, brands, and ad buyers absorb the shockwaves when late‑night show hosts are suddenly cut — and brought back.
Scott Trench, host of the BiggerPockets Money Podcast, explores how recent rate cuts, high borrowing costs, and mortgage rates are reshaping U.S. real estate.
A look into how disruption, AI, and global economic trends are transforming the modern supply chain with Jeremy Jansen, Head of Supply Chain at Wells Fargo.
