If you're looking for ways to further expand your virtual life in the metaverse, maybe consider fostering a dog.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — in the comfort of the virtual one. It's being dubbed as the 'FOSTERVERSE' and the goal of the virtual activation is to find sheltered pets forever homes.
In order to be eligible for virtual fostering, a user must be a "landowner" on the metaverse platform Decentraland. Landowners will be given access to the pet adoption site 'Adopt a Pet' and will be able to choose the furry friend they want. Those that do not own land can still interact with pets but cannot adopt.
As part of the activation, Pedigree is also set to match donations to its Pedigree Foundation up to $100,000. The organization specifically focuses on helping dogs find forever homes.
Jean-Paul Jansen, the vice president of marketing for Mars Petcare North America, said that virtual fostering is an expansion of the company's mission to end pet homelessness.
"Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering," he said in a statement.
A satellite company owned by Elon Musk has the inside track to potentially take over a large federal contract to modernize the nation’s air traffic system.
Open Water CEO, Nicole Doucet, joins Cheddar to discuss how her company is working to eliminate plastic bottles and why aluminum is better for the environment.
U.S. tech giants have quietly empowered Israel to track and kill many more alleged militants more quickly in Gaza and Lebanon through a sharp spike in AI.
Huawei on Tuesday held a global launch for the industry’s first tri-foldable phone, which analysts said marked a symbolic victory for the Chinese firm.
MEXICO CITY (AP) — Mexico said Monday it’s awaiting a new response from Google to its request that the tech company fully restore the name Gulf of Mexico.
Triller CEO, Sean Kim, joins Cheddar to discuss how content creators are looking for alternatives in the U.S. as TikTok's future hangs in the balance. Watch!
