The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Elon Musk says there's a 70 percent chance he'll go to Mars ー even though there's also a good chance he won't come back. Musk spoke on his plans to personally take the SpaceX Starship (formerly known as the BFR) to Mars in an interview with Axios broadcast Sunday on HBO, during which he also said that Tesla was "single-digit weeks" from dying this spring and summer.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
MLG co-founder Mike Sepso takes a seat at the podcast table for a discussion on the lazy summer that inspired MLG.
On today's show: the collapse of the H1Z1 Pro League, the announcement of the "League of Legends" European Championship, and "Fortnite"'s first open cash-prize tournament in the Winter Royale ー plus, PlayVS announces $30 million in funding. Featuring CEO of PlayVS Delane Parnell and DreamHack Global FGC Director Alex Jebailey.
Discussion of Smash Summit 7, Dreamhack Atlanta 2018, Red Bull Conquest, and Chris Pratt's Fortnite ads in Korea.
Featuring former NFL running back Ahman Green, Kelsey Moser, Amanda Stevens, and NYXL Product Dev Manager Samira Behrouzan
PUBG announces their global league for 2019, Red Dead Redemption 2 releases, and Riot faces down a lawsuit for workplace discrimination. Featuring Guy Blaze, ESL brand partnerships SVP Paul Brewer, and CEO of Electronic Gaming Federation Tyler Schrodt.
Alex Garfield re-enters esports, Cloud9 pulls off a miracle, Rocket League executes a win, and Z-Event raises 1 million euros. Featuring ESL SVP Brand Partnerships Paul Brewer, VP Pro Gaming Michal "Carmac" Blicharz, and Former MLB Professional Pitcher Jim Hoey V of Logitech G
Amazon is stepping up its game in the fight against Apple Pay, by migrating its own digital wallet off the web and into the real world. The e-commerce giant is recruiting brick-and-mortar merchants to accept its digital wallet, Amazon Pay, putting it in direct competition with a host of other companies vying for dominance in the burgeoning digital wallet industry
Toronto Esports drops out of Overwatch Contenders, PUBG releases for PS4, and a review of the disastrous Esports Awards. Featuring MLG Co-Founder Mike Sepso, 1HP's Cait McGee, DPT PT, Logitech Head of Esports Brent Barry
As our world becomes increasingly digital, companies are increasingly turning to the "internet of things" to inform their business practices. One such company is cellphone-service provider Sprint, which recently announced a "Curiosity IoT" platform ー a network designed to turn sensor data into "actionable intelligence," according to the chief of products and solutions at the IoT division, Ricky Singh.
