The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Christine Sandler, Coinbase's head of coverage, told Cheddar's Tanaya Macheel that the crypto exchange has released an agency-only OTC desk in response to demand from large, institutional investors. Unlike other offerings, Coinbase will not act as a counterparty to trades and will instead match client orders.
Sarah Lewin, associate editor at Space.com, discusses InSight's successful seven month journey to Mars. InSight will drill into the red planet to learn more about its origins and monitor for Marsquakes.
Richard Allan, Facebook's vice president of public policy for Europe, the Middle East and Africa, answered inquiries from representatives of nine countries, sitting next to an empty chair left open for Zuckerberg. Early on, Allan, who is a former member of the British Parliament, admitted that the chief executive's absence was "not great."
These are the headlines you Need 2 Know for Tuesday, Nov. 27, 2018.
As Apple waits for a ruling from the Supreme Court, other tech companies may have cause to worry about their own legal futures. Jimmy Hoover, a legal reporter for Law360, said a ruling that favors consumers over Apple would be "an anathema to these companies."
Former wide receiver Walter Powell Jr. played for three NFL teams over a span of four years. But now, a year into his retirement, he's decided to tackle a new challenge ー creating a more informed electorate. The athlete created a new an app, Politiscope, to educate political newcomers like Powell with a tool that "broke down politics so people like me could understand it," he told Cheddar Monday.
Politicians on both sides of the aisle united with labor leaders on Monday to slam GM's announcement that it would cut more than 14,000 jobs ー a combination of factory and office roles ー and put five plants on the chopping block.
Ohio officials will allow businesses to pay taxes in Bitcoin as of this week. While limited in scope, the move represents an important tacit admission by a government body that Bitcoin is an acceptable currency, according to Jimmy Song, a Bitcoin developer.
Scott Cutler, SVP of Americas at eBay, told Cheddar that the trends that are changing the retail landscape became clearer this year, with mobile purchases on the day before Thanksgiving now making for the unofficial kick-off to the season. EBay expects to gross more in online transactions than Walmart, Macy's and BestBuy combined.
E-commerce and mobile was the breakout star this Thanksgiving weekend with more customers picking the couch over the queue, shopping earlier ー and increasingly on their phones. "It's not just about Black Friday anymore ー there's the day before Thanksgiving, there's Thanksgiving Day, Black Friday. Small Business Saturday was pretty big too ... It's basically a whole week at this point," Rob Marvin, associate features editor at PCMag told Cheddar on Monday.
