The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Instagram and WhatsApp are reasons to believe in the future of Facebook as social media trends toward community-based social platforms that reflect users' specific interests, Reddit co-founder, investor, and 21st century renaissance man Alexis Ohanian told Cheddar on Tuesday.
These are the headlines you Need 2 Know for Tuesday, Dec. 4, 2018.
SpaceX plans to launch an unmanned cargo spacecraft bound for the International Space Station on Tuesday. But the scientific equipment and experiments aboard the ship are actually meant to improve life on Earth, Ken Shields, chief operating officer for the ISS National Laboratory, told Cheddar. With increasing privatization of the aerospace industry, Shields said space on shuttles to ISS is increasingly in-demand, even if the experiments aboard aren't exactly out-of-this-world.
Uber is sniffing around a possible acquisition of either Lime or Bird, the leaders in the growing e-scooter rental market, according to a report in The Information. One of the reporters who broke that story told Cheddar on Monday that there is a "growing realization" among ride-hailing companies that bike and scooters will continue to be a significant part of the urban mobility landscape.
Some of the top cars and tech were on display at the
Los Angeles Auto Show. Cheddar's Tamara Warren caught up with Bob Wheeler, president & CEO of Airstream, and discussed updates in their iconic travel trailers.
John Paul DeJoria may be a billionaire now, but the self-made founder of John Paul Mitchell Systems and Patron Spirits will never forget the periods of homelessness from his past. Even after he's built an empire, DeJoria said he gives first and generates profit second ー a philosophy that is now influencing the launch of his new smartphone, ROKiT.
Volvo's headlights are fixed firmly on the future ー so firmly that it decided to bring a concept, not a car to the 2018 Los Angeles Auto Show. Volvo's Chief Digital Officer Atif Rafiq told Cheddar's Tamara Warren that it took the "extreme step of not having a car at a car show" to make a statement about Volvo's future in mobility ー even as the automaker regains its balance after abruptly canceling its public debut.
Crypto exchanges have improved their anti-money laundering compliance (AML), but the the Treasury Department's next priority is to remind them about the looming threat of terrorist financing.
At this year's Los Angeles Auto Show, I came face to face with a future promised by sci-fi novels and films. The BMW Vision iNEXT concept car drew me in and refused to let me go. The electric SUV, which promises to have level 3 autonomy when production begins in 2021, looks like nothing else on the road ー yet somehow seems familiar.
Facebook recently set up a small booth at the University of British Columbia in Canada with free t-shirts, dogs to pet, and the opportunity to win a $1,000 cash prize. All students had to do was download a new app called Bonfire.
