The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
As the electric vehicle movement takes off, SparkCharge is gearing up to save drivers from "range anxiety" with deliverable charging in 2019. "There's this huge gap in the market in terms of alleviating that pain over where, when, how you charge your electric vehicle," SparkCharge CEO Joshua Aviv told Cheddar Wednesday.
Tesla's latest production miss proves it is no longer a "hyper-growth story," Tesla short Mark Spiegel told Cheddar. Tesla shares tumbled close to 7 percent on Wednesday after the company missed expectations on car deliveries and broadly discounted its vehicles to offset subsidy cuts.
Facebook CEO Mark Zuckerberg's "out of touch" year-end post foreshadows a challenging 2019 for the social media giant, said Mark Douglas, CEO of digital display advertising platform SteelHouse.
2018 has been transformative for retail: Sears filed for Chapter 11 bankruptcy, Toys “R” Us shuttered its doors, and Amazon entered the U.S. into an extravagant pageant to find a base for its second HQ. As the landscape of shopping changes yet again, 2019 promises another existential moment in retail. We’re forecasting the biggest trends and predicting which fads will get the boot from consumers.
Institutional investors changed the cryptocurrency market in 2018, veering away from their blockchain-not-bitcoin attitudes and trying out strategies for entering the new crypto asset class. Cheddar is gazing into our crystal ball to predict what's ahead for crypto in 2019.
As 2018 comes to an end, Cheddar is picking the year's top winners and biggest triumphs for Cheddar's Hall of Fame.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Samsara, one of the hottest tech startups in the freight and logistics space, is raising $100 million in fresh funding, Cheddar has learned. The new round will value the three-year-old startup at about $3.6 billion, or more than double the valuation it achieved through its last round of funding just nine months ago.
As 2018 dwindles, we're reviewing the year's most extravagant fails as part of Cheddar's Hall of Shame.
With oil prices nearing 18-month lows, John Hofmeister, former president of Shell Oil, is worried about the negative impact of lower prices. In fact, he says, if prices drop below
$40 a barrel, the cost of production will exceed the revenue it brings. That said, Hofmeister noted that lower oil prices are having a big impact on the consumer. People are driving more, and the impact hits everything from plastics to clothing and air fares.
