The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
The head of security for Huawei, the embattled Chinese tech giant that has been accused of working as a front for Chinese intelligence services, told Cheddar's Hope King on Monday that "no government has ever asked us to spy" and that those accusations were part of a "drumbeat of anti-Huawei criticism."
It's become par for the course for Epic Games to release game-changing items in Fortnite just before tournaments. Ghost Gaming's Kayuun shares his worries for what that means for competitive Fortnite.
People with "get a job" on their list of New Year's resolutions should look to the tech industry, according to a trends report from PayScale. "Tech is the winner when it comes to where you really want to go for good career opportunities, high job satisfaction, and good wage growth," Katie Bardaro, PayScale's Chief Economist and VP of Data Analytics, told Cheddar Friday.
New York is getting into a crypto state of mind with plans to create the nation's first Crypto Task Force. "New York State is the financial capital of the world, and we must have the proper regulations and proper balance to be able to figure out how to regulate in this space," N.Y. Assemblyman Clyde Vanel told Cheddar.
Roku's new content partnership with Showtime, Starz, and other premium channels is "just the beginning" of a greater expansion into paid content, the company's VP of programming and engagement told Cheddar Thursday.
PepsiCo is spearheading an autonomous food delivery service on the campus of the University of the Pacific in Stockton, Calif., where students can now order snacks via an app that are then delivered to them via a small robotic vehicle. The "snackbot" is a "first-of-its-kind" experiment in self-driving and robotics technology, Scott Finlow, vice president of innovation and insights at PepsiCo, told Cheddar.
Tim Cook is an excellent steward of Apple, but he's no Steve Jobs ー and what Apple really needs right now, is innovation, said Andy Cunningham, who worked with Jobs to launch the Macintosh.
Major indices followed Apple lower after the iPhone maker's unexpected announcement it would cut revenue guidance sparked fears that the days of Apple's hyper growth are over. The Dow closed down 2.8 percent or 660 points on Thursday, while the S&P finished trading down about 2.5 percent and the Nasdaq closed lower by more than 3 percent.
Netflix may benefit in the short-term from its decision to pull an episode of a comedy show that criticized Saudi Arabia's royal family, but in the long-term, the move could hurt the public's trust in the brand, Jack Crowe of the National Review told Cheddar Wednesday.
In a new era of transportation, safety testing is critical for cars that are now more dependent on tech than on steel and rubber. The American Center for Mobility is a 500-acre testing facility located in Ypsilanti, Mich., just over 30 miles from Detroit. On the center's highway speed loop, vehicles are tested for safety on a range of roadway and weather conditions. "It's gotta work all the time, every time," the center's interim CEO, Kirk Steudle, told Cheddar's J.D. Durkin.
