The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
The future is all-electric ー at least for General Motors, the carmaker's Chairwoman and CEO Mary Barra said on Cheddar Friday. "At General Motors, we believe in an all-electric future," Barra told Betty Liu, executive vice chairman for the New York Stock Exchange, through a special partnership between Cheddar and NYSE. "We believe that's the path forward, and that's why we are dedicating resources to build on the Chevrolet Volt first and second generations, now the Chevrolet Bolt EV."
Is it time for the federal government to hire its own chief information officer? Rep. Will Hurd (R-Tex.) thinks so. He told Cheddar Friday that the recent spate of major data breaches warrant a federal czar to help protect consumers and potentially even levy penalties on companies that don't do enough to safeguard users' information.
These are the headlines you Need 2 Know for Friday, Jan. 11, 2019.
Cryptocurrencies and digital assets are ideally left to the jurisdiction of the U.S. Commodity Futures Trading Commission, rather than the Securities and Exchange Commission, according to Congressman Darren Soto (D-Fla.). "Securities laws can be very intense and hurt the market unless it’s truly a security,” Soto told Cheddar Thursday.
Bitcoin's rebound over the $4,000 mark was short-lived, tumbling on Thursday below the $4,000 price level for the first time since Jan. 6. "I think it is a good chance we are going to retest 3,000 as a low and there is a good chance it will probably break through that ー if it hits that low," said Civic CEO Vinny Lingham in an interview with Cheddar. "The market is definitely trying to find a bottom, and I don't think we've found one yet."
Cristiano Amon, president of Qualcomm, spoke to Cheddar's Hope King from CES, where Qualcomm is unveiling several new products and initiatives, including A.I.-based infotainment centers for vehicles. But the big story of the year, Amon said, will be the spread of 5G technology, which he expects to be in most major cities and on most new Android devices by the second half of this year.
Adoption of new technology won't necessarily cause jobs to disappear ー even if that technology is a humanoid robot, said Steve Carlin, the chief strategy officer of SoftBank Robotics America. "I think the incorrect assumption is simply because you're employing technology, that therefore a job has to go away," Carlin told Cheddar's Hope King on Thursday.
Dustee Jenkins, global head of communications for Spotify, came to CES to "put a stake in the ground" for podcasting. She told Cheddar that Spotify still sees upside in new forms of audio storytelling, and its "discover" algorithm can help users find podcasts that will appeal to them, much in the way millions of people use the feature to find new bands.
GoPro has carved out a niche for itself as the go-to maker of action cameras. And one trend in particular helped kick-start the camera-maker's success: the selfie. CEO Nick Woodman told Cheddar's Hope King the company had a real "aha" moment around 2009 when it introduced high-definition (HD) footage into its selfie-style camera.
Cars in 2019 are about so much more than transporting passengers from point A to B. That's why luxury carmaker Mercedes-Benz chose to sit out the Detroit Auto Show, and debut its second-generation CLA Coupe at CES instead. "Today's cars aren't just about metal and an engine anymore," Dietmar Exler, president and CEO at Mercedes-Benz USA, told Cheddar from the Las Vegas convention Wednesday.
