The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
These are the headlines you Need 2 Know for Thursday, June 13, 2019.
As scrutiny into the practices of large tech firms increases, the House Judiciary Antitrust Subcommittee on Tuesday held a hearing on the impact platforms like Google and Facebook have on the media.
These are the headlines you Need 2 Know for Wednesday, June 12, 2019.
Attorneys general from states across the country filed a federal lawsuit on Tuesday against the pending merger between T-Mobile and Sprint.
Uber is holding its third annual Elevate Summit this week in Washington D.C. to show off its progress so far in bringing its vast logistics and ride-hailing network to the skies'.
These are the headlines you Need 2 Know for Monday, June 10, 2019.
Nearly a decade since the Arab Spring uprisings, social media use in the region has declined dramatically.
Tally Save is designed to motivate users to save by letting them earn points they can redeem for gift cards to 50 of the largest U.S. retailers including Amazon, Whole Foods, Target and Starbucks as well as services like Uber or Airbnb.
The largest financial hub in the world with 20 million consumers, New York is an integral part of achieving mainstream and institutional adoption.
Facebook is expected to report first-quarter earnings and revenue in extended trading on Wednesday, and investors will be watching for clues on how the social network plans to monetize its key Stories feature.
