The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Sen. Josh Hawley’s bill to hold major tech companies responsible for content published on their platforms is finding no love. The legislation, which is aimed to punishing tech companies for their supposed censorship of conservative voices, is being criticized by free speech advocates for potentially increasing censorship and by politicians from both sides of the aisle who view the bill as gross example of government overreach.
These are the headlines you Need 2 Know for Thursday, June 20, 2019.
Slack made its market debut Thursday with shares trading at $38.50, way up from the $26 a piece reference price set by the New York Stock Exchange. The opening price gives the workplace message platform a valuation of over $23 billion.
These are the headlines you Need 2 Know for Wednesday, June 19, 2019.
Facebook announced a new financial system that will be based on a digital token called Libra managed by an independent non-profit consortium, which is currently comprised of companies like Uber, Spotify, Visa, and MasterCard.
These are the headlines you Need 2 Know for Tuesday, June 18, 2019.
Sotheby's, one of the world's oldest auction houses, is being acquired by Patrick Drahi, the founder and controlling shareholder of European telecom giant Altice, in a $3.7 billion deal, the company announced Monday.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
A Toronto-based investment fund manager called 3iQ is working to overturn the rejection of its proposed Bitcoin Fund by the Ontario Securities Commission, saying that it is withholding opportunities from Canadian investors and holding back advancements in fintech. FredPye, President and CEO of 3iQ joined Cheddar to discuss the battle.
During its Elevate conference this week Uber sought to sell its vision for aerial logistics. Cheddar's Hope King was there.
