The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
A lawsuit brought by pilots against Boeing alleges the beleaguered aerospace manufacturer covered up the design flaws of the 737 Max jet at the center center of the deadly crashes of Ethiopian Airlines Flight 302 and Lion Air Flight 610
The sophisticated rocket sent a payload that included 24 satellites, a new, solar-powered space sail, and the ashes of 152 people, into space with its side boosters successfully returning to Earth unscathed.
Senators Mark Warner and Josh Hawley introduced the "Designing Accounting Safeguards to Help Broaden Oversight and Regulations on Data Act," or the Dashboard Act on Monday.
Green Growth Brands has added another retail veteran to its team. A former executive at Victoria’s Secret, Tommy Hilfiger, and Calvin Klein, Jann Parish joins the CBD-infused beauty and skincare company as chief marketing officer, as it seeks to tap into the cultural movement surrounding cannabis and hemp.
These are the headlines you Need 2 Know for Monday, June 24, 2019.
These are the headlines you Need 2 Know for Friday, June 21, 2019.
House Majority Whip Jim Clyburn focused on his district and uplifting rural communities with a plan to build up broadband infrastructure
*From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
That next step for meat alternatives will apparently include fish as companies like Wild Type, BlueNalu, and Finless Foods wager that, in the age of plant-based burgers, there’s room for seafood grown in the lab.
Cheddar breaks down the features of Wix.com and how to build your own website.
