The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Tuesday was supposed to be a day to show off an iconic American company doubling down on its domestic manufacturing. Instead, it became another flash point in America's new culture wars.
Gabe Hoffman of Accipiter Capital Management doesn't believe Tesla can right the ship even if Elon Musk delivers on some of the numbers he promised.
Apple’s long-time chief design officer Jony Ive, the mind behind products like the iMac, the iPod, and the iPhone, is leaving the Cupertino-based tech giant to start his own independent design firm, LoveFrom.
*From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
These are the headlines you Need 2 Know for Friday, June 28, 2019.
According to marketing agency Merkle, Google accounted for 91% of U.S. site visits produced by mobile searches. Lorraine Lilley, owner of Let’s Start Design, shares how to get your business found online, and other essential pages to include on your site.
These are the headlines you Need 2 Know for Thursday, June 27, 2019.
Israel-based Check Point is sounding the alarm bell for the video game industry about improving user protections after gaming giant EA recently addressed a flaw that left 300 million gamers vulnerable to hackers.
Cambium Networks, a company that builds wireless broadband networks for companies, governments, and other internet service providers, plans to focus on its customers and will "let the markets play out long term."
These are the headlines you Need 2 Know for Wednesday, June 29, 2019.
