The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Instagram is ramping up its anti-bullying efforts with two new features that it hopes will protect users from hurtful and abusive content, the company announced this week.
The modern-day space race just took a major step toward maturity, with Sir Richard Branson's announcement that Virgin Galactic will go public. When it lists later this year, Virgin will become the first publicly traded space-tourism company.
The market for hemp-derived CBD is expected to hit $5.1 billion in 2019 and $23.7 billion by 2023, according to new research from CBD and cannabis-focused market research firm, Brightfield Group. Despite bullish projections from researchers, enthusiasm from the industry, and curiosity from consumers, however, legislation at the federal and local levels isn’t keeping pace.
Researchers at the University of Nebraska Medical Center and Temple University reported using gene therapy to eradicate HIV in mice. Now the team is considering how to turn that into a life-saving cure for humans.
The South Korean company reports that profits are likely down more than half of what they were at the same time last year.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
These are the headlines you Need 2 Know for Friday, July 5, 2019.
Companies like Nordsense, Ecube, and Bigbelly wager that public bins can serve as highly-efficient, environmentally-friendly, networked devices for our future smart cities, producing data on trash that has never before been available.
Tesla delivered 95,200 vehicles in the second quarter ー nearly double what it delivered in the second quarter of 2018. The production beat was a sliver of good news in an otherwise bad first half of the year for the company.
'Stranger Things' is everywhere as more brands are jumping on the supernatural trend. Coca-Cola, Tide, and Baskin-Robbins are just a few to team up with Netflix. The streaming service has avoided advertising for years, but are they ready to cash in on the opportunity? Cheddar senior reporter Michelle Castillo breaks it all down.
