The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Cryptocurrency exchange Seed CX has received two virtual currency licenses, better known as a BitLicenses, from the New York State Department of Financial Services.
President Donald Trump Thursday evening decided to share his negative opinions on cryptocurrencies and Facebook's plans for the Libra currency, drawing a backlash among blockchain proponents.
North Carolina is looking to bring to bring Virgin Hyperloop One technology to connect the Research Triangle of Raleigh, Durham, and Chapel Hill with high-speed transportation.
Volkswagen said it will invest a total of $2.6 billion in Argo AI, an autonomous vehicle technology firm that was founded just two years ago with a $1 billion backing from Ford.
To celebrate its 70th anniversary, MotorTrend took a look back at past car of the year winners to pick the ultimate. Ed Loh, editor-in-chief of MotorTrend, breaks down why the 2013 Tesla Model S came out on top.
These are the headlines you Need 2 Know for Friday, July 12, 2019.
French lawmakers voted to impose a 3 percent tax on revenues from digital services that reach French users that could leave U.S. tech giants like Facebook, Google, and Amazon facing a hefty new tax bill.
Getting discovered online is one of the fastest ways to success online. Yohell Collado, Lead Creative Designer at Heir Brands, joins Cheddar to share some industry secrets on how you can use Google to get your brand in front of more people.
These are the headlines you Need 2 Know for Thursday, July 11, 2019.
The NYSE had the busiest first half in 2019 in more than a decade, and traders will be watching closely over the next two quarters as another round of heavyweight tech company IPOs are expected.
