The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
These are the headlines you Need 2 Know for Thursday, July 18, 2019.
The House Financial Services Committee had more pointed questions for Facebook's David Marcus about the governing structure of the Libra Association in the second day of Congressional grilling.
Netflix had expected to pick up 4.7 million global customers in Q2. Instead it reported gaining 2.8 million. Shares tumbled over 10 percent after hours as the streaming giant reported Q2 earnings.
Facebook's David Marcus faced another day of governmental grilling, this time at the hands of the House Financial Services Committee, over the social media giant's plans for its digital currency Libra.
These are the headlines you Need 2 Know for Wednesday, July 17, 2019.
The banking system relies on public trust; unfortunately for Facebook's cryptocurrency ambitions, the social media Goliath doesn't have an abundance of it.
Rep. Tulsi Gabbard (D-Hawaii) adds her own critiques of Facebook's proposed digital currency Libra, and states that it's the responsibility of Congress to potentially break apart tech firms that appear to acquire too much power.
Amid an investigation by Health Canada, CannTrust has halted sales of its cannabis and products. Although CannTrust's regulatory snag does not directly impact U.S. cannabis supply, Cowen analyst Jaret Seiberg said that any turbulence in Canada's nascent industry could be cause for concern for its neighbor to the south.
These are the headlines you Need 2 Know for Tuesday, July 16, 2019.
For the first time, Uber will tie bonuses for it top executives to diversity goals aimed at increasing female and minority representation within the company, the ride-hailing giant announced on Monday.
