The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
For Microsoft CEO Satya Nadella, a man tasked with running one of the most integral — and most valuable — companies in the world, the basis of success is simple: make sure what they do is what their customers and employees want.
These are the headlines you Need 2 Know for Wednesday, July 24, 2019.
Facebook and the Federal Trade Commission have officially reached a $5 billion settlement over a nearly 18-month investigation into the social media giant's practice of sharing user data with third parties without their consent.
Seedo’s self-contained grow box lets you grow our own plants with the help of an app, there’s no prior plant or experience needed. The technology was originally created to grow vegetables and herbs without pesticides or climate effects.
Online wealth advisor Betterment announced Tuesday that it's launching checking and savings accounts with a competitive annual yield of 2.69%.
ELLO Capital will focus on guiding U.S.-focused cannabis, hemp, and ancillary companies through mergers and acquisitions, capital raises and private placements. The company also aims to assist “traditional cpg companies that are looking at how to navigate the CBD or cannabis world,” like Altria, Diageo, and Constellation.
A new co-investment platform for homeownership called Haus has just raised $7.1 million in seed funding. Haus, created by Uber
Co-founder Garrett Camp, says that its system results in 30% lower payments for homeowners than traditional mortgages. Haus CEO Jonathan McNulty joined Cheddar to discuss how his company shares some of the risk for a slice of the reward.
*From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
These are the headlines you Need 2 Know for Friday, July 19, 2019.
eMarketer reports U.S. esports ad revenues are expected to pass $200 million by 2020. Jimmy Mondal, host of Cheddar Esports, breaks down why it's so important for teams to bring on partners and why a website is crucial to building a fan base.
