The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Cheddar spoke to Twitter's head of global operations and emerging businesses Yannis Dosios after the social media platform shared strong earnings with the number of monetizable daily active users going up.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The Department of Justice has required that Sprint divest its prepaid division to Dish in a move worth about $1.4 billion. Sprint and T-Mobile must also make 200,000 cell sites available to that provider as well.
Digital health company Livongo had a successful public debut Thursday on the Nasdaq. It's the latest in a wave of digital health companies entering the public markets. Hemant Taneja, managing director at General Catalyst, joins Cheddar to discuss.
Shares of CannTrust surged 15 percent on Friday after the Canadian cannabis company announced it terminated CEO Peter Aceto in the midst of regulatory drama that has plundered the company's stock value. Jefferies' analyst Ryan Tomkins predicted the management shuffle in a Wednesday note, which called management's positions "untenable."
These are the headlines you Need 2 Know for Friday, July 26, 2019.
E-commerce giant Amazon reported earnings per share of $5.22 on revenue of $63.4 billion. Analysts surveyed by Thomson Reuters had expected EPS of $5.57 on revenue of $62.48 billion.
Smart glass, which comes with its own IP address, is being installed in office buildings around the country. Rao Mulpuri, CEO of View, which makes smart glass, joined Cheddar to discuss how his company’s windows can actually improve worker productivity.
Amid ongoing resistance from employees about Microsoft’s contracts with the U.S. military, CEO Satya Nadella issued a broad defense this week of the company’s work with the U.S government and said America’s democratic process serves as a key check on the deployment of new technology.
These are the headlines you Need 2 Know for Thursday, July 25, 2019.
