The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
This company will give you a tail.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
All Star Code partners with companies like Google to teach boys and young men of color how to code. Christina Lewis, Founder and CEO of All Star Code, and Gary Coltrane, an alumnus of All Star Code, join Cheddar to discuss how teaching coding can open up someone's path to success.
The Redmond-based tech giant is taking on the Internet of Things, but Microsoft Azure IoT is focusing specifically on the enterprise space for corporate clients.
The smart location company that manufacturers a Bluetooth tracker to incorporate with your precious objects recently raised $45 million in funding.
Apple released its third quarter earnings on Tuesday after the bell, slightly beating expectations despite slowing iPhone sales.
Shark Week is back for its 31st year and fans can bite into a new lineup of shows featuring some of the ocean's fiercest predators.
Green Dot, the inventor of prepaid debit cards and the invisible banking platform behind fintech startups and brands like Uber and Apple Pay, is becoming a direct-to-consumer brand with the launch of (yet another) high-yield savings account and a cash-back checking account.
With Project xCloud, Microsoft throws its hat in the ring against the upcoming Google Stadia and the already-existing PlayStation Now service, allowing games to stream from hardware located in the cloud network.
Chicago-based cannabis company Cresco Labs unveiled a new dispensary and retail cannabis shop concept on Monday. Called Sunnyside, the concept emphasizes health and wellness and aims to create an accessible, immersive retail environment that pushes Cresco along on its mission of creating a nationally-recognizable cannabis brand.
