The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
The Galaxy Note10 and the Galaxy Note10+ will both have longer battery life, edge-to-edge display screens, improved camera quality, and the most advanced stylus pen yet.
Finland-based Solar Foods uses gas fermentation to turn electricity, water, and carbon dioxide into protein by using naturally-found microbes, CEO Pasi Vainikka told Cheddar.
Esports team Gen.G and women-first social and dating app Bumble have announced an all-women Fortnite team, the first of its kind for both Gen.G and Fortnite esports.
The esports organization is teaming up with Bumble, the women-first social and dating app, to bring together the team for competitive play in the shooter Fortnite.
Lyft reported much better-than-expected losses in its second quarter earnings report released on Wednesday after the bell, posting a loss per share of just $0.68 — much lower than the expected loss of $1.74.
On earnings-per-share, Roku also beat expectations. Analysts had anticipated a 22 cent loss in earnings-per-share, but the company only lost 8 cents per share, a sign that it's edging closer to profitability.
The rule would be the latest move by the White House against Huawei. The Chinese tech giant was deemed to be a threat to U.S. national security in May and has since been a central component of the ongoing trade dispute between the U.S. and China.
On this episode of 'Your Cheddar': how one entrepreneur leverages technology to build her brand and monetize her expertise, and the CEO and co-founder of Pillar joins the show to discuss how his platform helps others manage their student loan debt. Cheddar also hits the streets to ask New Yorkers how they would decide between easy money and spending quality time with their favorite celebrities.
Blue Hexagon is hoping to capitalize on companies' efforts to address the growing privacy concerns that come with the massive amounts of data flowing into today's enterprises.
A deal between Apple and Amazon to sell iPhones on the e-commerce platform has come under scrutiny by federal regulators, according to media reports.
