The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
The two-year old startup plans to build a network of satellites to allow cellphones to connect to a network anywhere on Earth's surface.
These are the headlines you Need 2 Know for Monday, Aug. 12, 2019.
This fence bends up to 8 inches.
Michael Sonnenshein, managing director of Grayscale, told Cheddar that recent developments in the U.S.-China trade war are proving to be evidence that Bitcoin has emerged as a safe-haven asset.
This salmon cannon was developed to help fish pass over dams in seconds, rather than days.
Virgin Hyperloop One has taken its show on the road. The Los Angeles-based company is currently visiting multiple cities across the country to showcase its XP-1 hyperloop pod, which completed the world's first full-system hyperloop test in 2017.
Millennials are largely forgoing traditional manufacturing sectors and instead investing in digital technology companies that they’re familiar with, according to a new survey.
Cannabis industry networking group Women Grow is teaming up with fashion designer Korto Momolu, of Project Runway fame, on a new line of cannabis lifestyle clothing, set to debut during New York Fashion Week next month. Momolu will unveil her line, inspired by Women Grow and its leaders, on the second night of one of the most important weeks for the global fashion industry.
Uber posted $2.87 billion in revenues, compared to the $3.36 billion that analysts had expected. The company also reported $4.72 in losses per share, more than a dollar off of analysts’ expectations of just $3.12.
With so many products and influencers online, it can be hard to make your mark. Cheddar breaks down four ways you can grow your brand's recognition online.
________________
Check out [Wix](https://www.wix.com/?utm_campaign=bd_Influencers_cheddar) to find out how to build your business on the web.
