The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Security startup Openpath announces office tech that will allow workers to report intruders, active shooters, or other threats directly from their mobile devices and send an emergency alert directly to an office's physical security infrastructure.
Gravy Analytics, a location-based marketing technology company, analyzed the smartphone data of people who attended the 111 solo Democratic presidential candidate events held in June and July.
Shares of Lyft ($LYFT) popped more than 3 percent Monday morning after an analyst upgraded the company, citing higher prices as a path to profitability for the ride-hail company.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
These are the headlines you Need 2 Know for Friday, Aug. 23, 2019.
After hearing complaints that there wasn't enough quality inventory from her own homebuying clients, Sandra Heddon started a pre-designed, sustainable home company to fill the gap. Heddon, who is the co-founder and owner of Modern Catskills, joins Cheddar to discuss how she launched her business.
The Cupertino-based tech giant may go with a major overhaul of the next iPhone with new camera tech and faster processors, but no 5G, according to a report.
These are the headlines you Need 2 Know for Thursday, Aug. 22, 2019.
TuSimple, the autonomous truck startup, isn't aiming to replace human drivers after partnering with UPS and the U.S. Postal Service, according to chief product officer Chuck Price. Instead, it hopes to help cover a nationwide driver shortage.
Nearly a thousand Twitter accounts were blocked and several Facebook pages taken down on Monday in a coordinated effort by the social media platforms to curb misinformation campaigns spread by the Chinese government against protesters in Hong Kong.
