The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Slack beat expectations in its second quarter earnings report, posting $145 million in sales after the bell on Wednesday. The company was expected to report $141.25 million in sales.
The terms of the settlement between YouTube-parent Google and the FTC and the New York state attorney general were announced on Wednesday. Google and YouTube will pay $136 million to the federal government and another $34 million to New York.
The new funds will help Elliptic develop its offerings as it prepares to add more digital assets and address more types of risk for new and different types of customers, mainly in banking and financial services, CEO James Smith told Cheddar.
Fact or Fiction: search engine optimization has lost its value thanks to podcasts, video, and social media. Brian Fanzo, founder of iSocialFanz, joins Cheddar to break down this myth and help entrepreneurs grow their business.
These are the headlines you Need 2 Know for Friday, Aug. 30, 2019.
According to the survey from Hub Entertainment Research, Disney+ seems to be entering U.S. households at the perfect time, as more and more viewers consider cutting the cord.
The exercise media and equipment company reported that it had made $915 million in revenues in the past fiscal year, but saw net losses of about $196 million, in its filing to go public.
These are the headlines you Need 2 Know for Wednesday, Aug. 28, 2019.
Elon Musk says SpaceX will again attempt to launch its Starhopper prototype rocket around 5 p.m. ET today, 24 hours after engineers were forced to scrub the launch with one second remaining on the countdown clock.
On the back of a groundbreaking partnership with data heavyweights Deloitte and Nielsen, cannabis industry intelligence company Headset on Monday announced the launch of its real time analytics tool in the province of Alberta, marking its official debut in the Canadian market. Stakeholders anticipate the data Headset Insights generates ー first in Alberta, and eventually across all of Canada ー will serve as a road map for companies outside of cannabis looking to penetrate the industry, and for Canadian cannabis companies as the market grows more diverse and competitive.
