The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
According to the Small Business Administration, there are 30.2 million small businesses in the U.S. Stephanie M. Casey, CEO of Lovage, Inc., shares tips to help your website catch and keep the attention of your customers.
Assembly Bill 5, which the state Senate approved on Tuesday, would require employers to treat independent contractors — like Lyft and Uber drivers — as regular employees.
At the Apple Special Event from the Steve Jobs Theater in Cupertino, California, the hardware giant revealed big updates to its iPhones, iPads, and Apple Watches, but also delivered news on services like Apple+ and Apple Arcade.
Fact or Fiction: It’s never been harder to reach today’s Millennials and Gen Z consumers. Brian Fanzo, founder of iSocialFanz, joins Cheddar to break down this myth and help entrepreneurs grow their business.
Elliott Management Corporation, an activist investment firm, called for major changes at AT&T on Monday and unveiled a plan that it says could boost the telecommunication company's stock by 65 percent in the coming years.
Stripe, which has become the highest valued private fintech company at $22.5 billion by giving merchants a way to accept digital payments, launched Stripe Capital on Thursday.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Facebook Dating — a service that will pair users up based on location, listed interests, and Facebook activity — launched in the U.S. on Thursday.
Once a skill solely possessed by so-called computer nerds, now even parents and toddlers are learning how to code. Cem Eltutar, founder of Creoqode, explains how his technology uses robots and games to easily teach people how to code.
These are the headlines you Need 2 Know for Thursday, September 5, 2019.
